Cuervo y Sobrinos since Havana 1882

Men's Esplendidos Dual Time

A timepiece born from the workbenches of Cuervo y Sobrinos evoke a sense of Caribbean languorousness marked by deep blue skies, caressing ocean breezes and the slowed passage of time with a hint of exotic excitement. The timepiece carries the mark of its birthplace: The Havana of 1882.

Havana of 1882 was a place of extreme culture where scholars,navigators, explorers, tourists flocked to soak up the Caribbean sun and the rich culture.  Of course with a long list of aristocratic clientele and people of discretion disembarking on the shores of Havana, the citizens of Havana made sure to provide luxurious accommodations, excellent service, mouthwatering cuisine and  products crafted, to utter perfection, imbued with the spirit of Havana.

Havana 1882

It was in this rich bustling arena, Amando Rio y Cuervo and his brothers poured much energy into  their Uncle Ramon's watchmaking business - hence the current name of the company " Cuervo y Sobrinos" - "Cuervo and Nephews". The store was located on Havana's Fifth Avenue where discerning visitors purchased fashionable timepieces and other beautiful things. The clocks and watches they produced were of exceptional craftsmanship,  mechanical movement mastery, design and functionality.  Over the years, their fame spread, and the desire for watches and clocks produced by La Casa (the house) grew.  This prompted Cuervo y Sobrinos to open more locations in Pforzheim, Baden, Germany; on the rue Mezley in Paris and at the centre of the watchmaking world- La Chaux-de-Fonds. By the end of the 19th century, Cuervo y Sobrino's timepieces were dubbed "Pearl of Carribean". By the 1940's Cuervo y Sobrino's was known as one of the most prestigious brands in the world of Horology.  Their fame spread and soon famous people were visiting "La Casa' to purchase exceptional classic timepieces of their own.  Noted individuals such as Einstein, Churchill, Hemmingway, Gable are just some of the names in Cuervo y Sobrinos historical record - its 'golden book" who visited "La Casa".

Now you can have the opportunity of owning a Cuervo y Sobrinos Elegant Timepiece at THE WATCHERY. A distinguished taste in watches.

TAG Heuer Wins Alto Relojeria Mexico "Best Concept Watch" Award at SIAR

The TAG Heuer Mikrotimer Flying 1000 Concept Chronograph wins " Best Concept Watch" Award at the SIAR (Salon Internacional de Alto Relojeria).  This was Tag Heuer's Second Award at this event - in 2008, Tag Heuer won "Chronograph of the year" for its Grand Carrera Calibre 36 RS. 

The Mikrometer Flying 1000 Concept Chronograph, unveiled at BaselWorld 2011, is recognized for being the world's first mechanical chronograph concept timepiece to track time to 1/1000th of a second -125 times more accurate than any other chronograph timekeeper. This incredible precision is enabled by a chronograph movement that beats at 3,600,000 vibrations per hour (500 hertz). The Mikrotimer Flying 1000 Concept Chronograph utilizes the same concept as the TAG Heuer Carrera Mikrograph 1/100 second Chronograph - which I blogged about in much detail back in January 2011

"The Carrera Mikrograph has two distinct balance wheels, one for the watch itself, and one exclusively for the chronograph. This distinction allows for greater precision in the chronograph function as the chronograph does not depend on the watch for the time base (as with other chronograph models), but allows for exclusive chronograph function without the interference of the watch function"

The 45mm case is crafted from titanium carbide, which is extremely hard (9-9.5 mohs), strong and scratch resistant ceramic material. In addition, the watch case is extremely resistant to corrosion and has a melting point of 3,100C. This material is mostly used in drill bits and other industrial tools, and is still very new to the watch industry. The sapphire crystal is treated with an anti-reflective coating bringing any reflection from the sun down to zero. The open case back is affixed with sapphire crystal so one can view the Tag Heuer in house movement beating at two very different rates - the Chronograph beating at a whopping 3,600,000 vph and the watch beating at 28,000 vph. The watch has a 42 hour power and a water resistance of 100 meters.

Tag Heuer is constantly striving for better precision, the ability to find winners in neck to neck motor races. Races which in the past would have been a tie, but are now just fractions of a second apart. Tag Heuer's dedication to motor racing has fueled its determination to eradicate confusion at the finish line and pin point a winner at the smallest of margins.


The Mikrotimer Flying 1000 Concept Chronograph, will soon be concept no more, at the end of this year, this remarkable timepiece will be commercialized. 

Rado In White

Rado Ceramica White.

Rado has always evoked visions of black super hard ceramic watches.  The vision has faded, however, as Rado has added pure white watches to four of its collections.

Rado's collections in white come as no surprise, since white is the current color fashion trend. The white ceramic watches still uphold the same hardness, which makes Rado look brand new year after year after year.  In fact a person showed me his Rado watch he bought 30 years ago, and it still looked liked he had placed it on his wrist for the very first time.

Rado Inegral Jubilé

The Rado Ceramica White gives the appearance of ethereal elegant softness, however, do not be fooled, Rado's white watches are as hard and as resilient as its black counterparts. After all Rado is the company who in 1960, produced the first scratch proof watch: The Rado DiaStar.
Rado's modern version of the Rado DiaStar is the  Rado D-Star, which I must say looks incredible in white. The Rado D-Star is crafted from high-tech ceramics with 36 small diamonds on the dial. The watch has a fresh sporty look.  In fact the design of this watch  would look great in any color.

Rado D-Star

The Rado Centix Jubilee has a delicate elegance.  Its elegance is in its simplicity: A round smooth dial, long sweeping hands and a smooth uncluttered dial. 

Rado Centrix Jubile

Rado's focus has been on the hardness and scratch resistant quality of its watches.  In 1996 its Vision 1 Watch partly comprised of crushed diamonds made it into the Guinness Book of Records as the "Hardest Watch Ever".  Since then Rado has turned to cutting edge nanotechnology and its use of High Tech Diamond to produce its hardest watch - the V10K - which is today's world's hardest watch.
The watch name stands for 10,000 Vickers- the ultimate value of hardness- the standard set for natural diamonds.
Thus it is incredible, that a company who produces the worlds hardest watch can produce one of the most elegant white timepieces on the market today.  Rado's vision is truly a vision of today and tomorrow.
Purchase a Rado watch and purchase a lifelong companion which will live up to its integrity forever.